A cartoon avatar of a young man with short spiky hair and a beard, wearing a hoodie and smiling
A cartoon avatar of a young man with short spiky hair and a beard, wearing a hoodie and smiling
A cartoon avatar of a young man with short spiky hair and a beard, wearing a hoodie and smiling

Hi, I’m Anthony, nice to meet you!

Hi, I’m Anthony, nice to meet you!

Hi, I’m Anthony, nice to meet you!

Hi, I’m Anthony, nice to meet you!

I’m a Product Experience Designer with a passion for creating simple, effective, human-centric solutions

Connect with me

Connect with me

Connect with me

Connect with me

Immediately Available

Scotland | UK Remote

Pixels with Purpose

A series of five mobile webpage screens demonstrating different features of the refreshed Ripple Energy dashboard. There are three main sections of the dashboard, ‘Home’, ‘Projects’ and ‘Account’ all of which can be navigated to from a tab bar at the bottom of the screen. From left to right: Screen 1 - The ‘Project’ page is open. The features displayed are a buy your shares now panel, a project ownership panel displaying the names of the projects, their status and the ownership amount in kilowatts, and a panel displaying how much of the user’s annual electricity consumption is covered by their ripple project ownership including a progress bar style visual indicator. Screen 2 - The ‘Home’ page is open. The features displayed are a data insights bar chart showing project energy generation alongside other stats for Generation, Savings, Carbon savings and Energy used, and a button to go to a specific data insights page. Screen 3 - The ‘Home’ page is open. Four data cards are displayed showing cumulative Bill savings, Electricity generated, Carbon savings and Trees work equivalent alongside some filter options. Screen 4 - The ‘Home’ page is open. The features displayed are a pie chart showing the current carbon intensity and energy make-up of the UK energy grid, and below this are four tile style buttons arranged in a grid linking to ‘Refer a friend’, ‘Gift vouchers’, ‘Community’ and ‘Shop’. Screen 5 - The ‘Account’ page is open. A list of card style buttons are displayed to allow the user to navigate to subpages for specific settings. This includes Profile, Change password, Payments and Your energy details. There is also a card at the top of the page telling the user that they have ‘Priority access’.
A series of five mobile webpage screens demonstrating different features of the refreshed Ripple Energy dashboard. There are three main sections of the dashboard, ‘Home’, ‘Projects’ and ‘Account’ all of which can be navigated to from a tab bar at the bottom of the screen. From left to right: Screen 1 - The ‘Project’ page is open. The features displayed are a buy your shares now panel, a project ownership panel displaying the names of the projects, their status and the ownership amount in kilowatts, and a panel displaying how much of the user’s annual electricity consumption is covered by their ripple project ownership including a progress bar style visual indicator. Screen 2 - The ‘Home’ page is open. The features displayed are a data insights bar chart showing project energy generation alongside other stats for Generation, Savings, Carbon savings and Energy used, and a button to go to a specific data insights page. Screen 3 - The ‘Home’ page is open. Four data cards are displayed showing cumulative Bill savings, Electricity generated, Carbon savings and Trees work equivalent alongside some filter options. Screen 4 - The ‘Home’ page is open. The features displayed are a pie chart showing the current carbon intensity and energy make-up of the UK energy grid, and below this are four tile style buttons arranged in a grid linking to ‘Refer a friend’, ‘Gift vouchers’, ‘Community’ and ‘Shop’. Screen 5 - The ‘Account’ page is open. A list of card style buttons are displayed to allow the user to navigate to subpages for specific settings. This includes Profile, Change password, Payments and Your energy details. There is also a card at the top of the page telling the user that they have ‘Priority access’.
A series of five mobile webpage screens demonstrating different features of the refreshed Ripple Energy dashboard. There are three main sections of the dashboard, ‘Home’, ‘Projects’ and ‘Account’ all of which can be navigated to from a tab bar at the bottom of the screen. From left to right: Screen 1 - The ‘Project’ page is open. The features displayed are a buy your shares now panel, a project ownership panel displaying the names of the projects, their status and the ownership amount in kilowatts, and a panel displaying how much of the user’s annual electricity consumption is covered by their ripple project ownership including a progress bar style visual indicator. Screen 2 - The ‘Home’ page is open. The features displayed are a data insights bar chart showing project energy generation alongside other stats for Generation, Savings, Carbon savings and Energy used, and a button to go to a specific data insights page. Screen 3 - The ‘Home’ page is open. Four data cards are displayed showing cumulative Bill savings, Electricity generated, Carbon savings and Trees work equivalent alongside some filter options. Screen 4 - The ‘Home’ page is open. The features displayed are a pie chart showing the current carbon intensity and energy make-up of the UK energy grid, and below this are four tile style buttons arranged in a grid linking to ‘Refer a friend’, ‘Gift vouchers’, ‘Community’ and ‘Shop’. Screen 5 - The ‘Account’ page is open. A list of card style buttons are displayed to allow the user to navigate to subpages for specific settings. This includes Profile, Change password, Payments and Your energy details. There is also a card at the top of the page telling the user that they have ‘Priority access’.

Refresh of Ripple Dashboard

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Ripple Energy

Sole designer in a 3 person product team

Overview

Ripple Dashboard is a platform that provides members with a clear and interactive view of their renewable energy ownership. Members can monitor their wind farm share performance, track energy generation, and view monthly savings. They can also make additional purchases and manage account info here.

I refreshed the Ripple Dashboard across Desktop and Mobile from concept to final design to better align with new business goals and evolving user needs.

Outcome & Impact

A robust and future-proof platform - Seamlessly integrates upcoming feature sets, accommodating new projects as they begin to generate, ensuring long-term scalability and adaptability.

Enhanced information architecture (IA) - Through improved nested page structures, resulting in better grouping of features and significantly improved discoverability for users.

An optimized mobile experience - Delivering an app-like interface that feels intuitive and familiar, catering to the growing number of users accessing the platform via mobile as their projects come online.

A cohesive and efficient design system - Established through the creation of the Ripple Dashboard UI Kit. This set of components and styles ensures a consistent look, feel, and functionality across the platform. It also accelerates the design and development of future features, as the prebuilt components streamline the process.

Case study coming soon, Figma design file is available for review upon request

A series of four wind farm data visualisation features from the Ripple Energy dashboard in panel style formats. Feature 1 - A bar chart showing wind farm electricity generation above the axis and household consumption below the axis; this is also overlayed by a line showing net kilowatt hours generated or used. The chart has date range filtering and a list of cumulative stats for the selected time period shown; these are ‘Total generation’, ‘Total consumption’, ‘Net kilowatt hours’ and ‘Net carbon intensity’. Feature 2 - A dial style visualisation for the current national carbon intensity level in the UK. Feature 3 - Seven tiles arranged in a grid format showing live stats for a wind turbine. These include a turbine graphic which spins at the same rpm as the real turbine, Total power output, Your share power output, Wind speed, Turbine direction, Revolutions per minute or RPM, and Blade angle. Feature 4 - A bar chart showing a generation overview for a wind turbine in kilowatt hours. The chart has date range filtering and a list of cumulative stats for the selected time period shown; these are ‘Generation’, ‘Savings’ and ‘Carbon savings’. Below the chart there is a toggle to swap the chart to display savings instead on generation.
A series of four wind farm data visualisation features from the Ripple Energy dashboard in panel style formats. Feature 1 - A bar chart showing wind farm electricity generation above the axis and household consumption below the axis; this is also overlayed by a line showing net kilowatt hours generated or used. The chart has date range filtering and a list of cumulative stats for the selected time period shown; these are ‘Total generation’, ‘Total consumption’, ‘Net kilowatt hours’ and ‘Net carbon intensity’. Feature 2 - A dial style visualisation for the current national carbon intensity level in the UK. Feature 3 - Seven tiles arranged in a grid format showing live stats for a wind turbine. These include a turbine graphic which spins at the same rpm as the real turbine, Total power output, Your share power output, Wind speed, Turbine direction, Revolutions per minute or RPM, and Blade angle. Feature 4 - A bar chart showing a generation overview for a wind turbine in kilowatt hours. The chart has date range filtering and a list of cumulative stats for the selected time period shown; these are ‘Generation’, ‘Savings’ and ‘Carbon savings’. Below the chart there is a toggle to swap the chart to display savings instead on generation.
A series of four wind farm data visualisation features from the Ripple Energy dashboard in panel style formats. Feature 1 - A bar chart showing wind farm electricity generation above the axis and household consumption below the axis; this is also overlayed by a line showing net kilowatt hours generated or used. The chart has date range filtering and a list of cumulative stats for the selected time period shown; these are ‘Total generation’, ‘Total consumption’, ‘Net kilowatt hours’ and ‘Net carbon intensity’. Feature 2 - A dial style visualisation for the current national carbon intensity level in the UK. Feature 3 - Seven tiles arranged in a grid format showing live stats for a wind turbine. These include a turbine graphic which spins at the same rpm as the real turbine, Total power output, Your share power output, Wind speed, Turbine direction, Revolutions per minute or RPM, and Blade angle. Feature 4 - A bar chart showing a generation overview for a wind turbine in kilowatt hours. The chart has date range filtering and a list of cumulative stats for the selected time period shown; these are ‘Generation’, ‘Savings’ and ‘Carbon savings’. Below the chart there is a toggle to swap the chart to display savings instead on generation.

Introducing a Dynamic New Range of Data Visualisation Capabilities

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Ripple Energy

Sole designer in a 3 person product team

Overview

Once a Wind Farm becomes operational and starts generating green electricity, Ripple Energy begins to receive data from the turbine manufacturer via an API containing various metrics on performance and production.

I introduced a dynamic new range of visual data capabilities to the Ripple Dashboard based on the data received through the API to excite and engage the members and make their share/investment in the project feel more tangible.

Outcome & Impact

Community-Driven Innovation - Members actively shared their positive experiences and offered constructive suggestions for further enhancing data visualisation features through the community forum.

Accessible Data Visualisations - Users seamlessly interact with data through charts and visual features that employ clear colour contrasts and layouts, ensuring the content is accessible to all.

Harmonised User Experience - Across the platform, members benefit from a familiar and intuitive structure to data visualisation components that minimises the learning curve and boosts confidence in navigation.

Sustainable Visual Standards - Future development is streamlined by a robust internal framework that guarantees every new data visualisation component remains accessible, consistent, and on-brand as the platform evolves.

A series of speech bubbles with quotes of positive user feedback - “Really like the insight beta, great to see exactly the up to date turbine information ”, “Cumulative stats are really useful, thanks for this.”, “This is great. Thanks for the work!”, “Excellent work, please pass on my (our) thanks to the team.”, “New insights page looks like will be far more informative”, “Love the new page and ability to see earnings so far this month and year. For the year I am probably more interested in a tax year than calendar year if this could be added?”

Case study coming soon, Figma design file is available for review upon request

A series of four desktop screens and three mobile screens showing steps from the Ripple Energy renewable energy project share purchase flow. Desktop screen 1 - Displays the sign up to get started page including a section detailing the benefits of purchasing shares. Desktop screen 2 - Displays share purchase amount calculator including slider used for selection. Desktop screen 3 - Displays payment plan selection in 2 cards, one time payment or monthly payments over 12 months including a breakdown of the details for each. Desktop screen 4 - Displays payment page including payment method and details on the left and purchase summary on the right. Mobile screen 1 - Displays user details input step where user is asked for first and last name and an optional phone number input. Mobile screen 2 - Displays unlock priority access step where user is shown a card with the details and benefits of getting priority access and the option of purchasing it. Mobile screen 3 - Displays a purchase success page thanking the user for their purchase and a button to go to dashboard.
A series of four desktop screens and three mobile screens showing steps from the Ripple Energy renewable energy project share purchase flow. Desktop screen 1 - Displays the sign up to get started page including a section detailing the benefits of purchasing shares. Desktop screen 2 - Displays share purchase amount calculator including slider used for selection. Desktop screen 3 - Displays payment plan selection in 2 cards, one time payment or monthly payments over 12 months including a breakdown of the details for each. Desktop screen 4 - Displays payment page including payment method and details on the left and purchase summary on the right. Mobile screen 1 - Displays user details input step where user is asked for first and last name and an optional phone number input. Mobile screen 2 - Displays unlock priority access step where user is shown a card with the details and benefits of getting priority access and the option of purchasing it. Mobile screen 3 - Displays a purchase success page thanking the user for their purchase and a button to go to dashboard.
A series of four desktop screens and three mobile screens showing steps from the Ripple Energy renewable energy project share purchase flow. Desktop screen 1 - Displays the sign up to get started page including a section detailing the benefits of purchasing shares. Desktop screen 2 - Displays share purchase amount calculator including slider used for selection. Desktop screen 3 - Displays payment plan selection in 2 cards, one time payment or monthly payments over 12 months including a breakdown of the details for each. Desktop screen 4 - Displays payment page including payment method and details on the left and purchase summary on the right. Mobile screen 1 - Displays user details input step where user is asked for first and last name and an optional phone number input. Mobile screen 2 - Displays unlock priority access step where user is shown a card with the details and benefits of getting priority access and the option of purchasing it. Mobile screen 3 - Displays a purchase success page thanking the user for their purchase and a button to go to dashboard.

Reimagining the Wind Farm Share Purchase Journey

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Ripple Energy

Sole designer in a 3 person product team

Overview

Ripple Energy gives consumers the opportunity to purchase a share in a wind farm or solar park and subsequently receive a saving on their electricity bill for the operational lifespan of the renewable project, typically 25 - 35 years. This is facilitated by a purchase journey on the website where users sign up, choose how much they want to invest and make payment. Through analytics and research we discovered users were dropping off at a variety of stages in the flow.

I planned and led further research and analysis to determine the core issues with the journey and subsequently spearheaded it’s full redesign to tackle and improve on all friction points.

Outcome & Impact

+25%

Improvement in Conversion Rate

-50%

Reduction in Journey Completion Time

Reduced Cognitive Load - By chunking input forms and adopting progressive disclosure techniques, users can complete steps without feeling overwhelmed by a wall of information.

Enhanced User Experience and Usability - A smoother, more intuitive experience for users. This led to higher user satisfaction as customers can easily navigate choices and inputs and complete payment with confidence. This also adds to a stronger brand perception.

Improved Analytics and Data Insights - Integrated better analytics throughout the journey to pinpoint any future areas where users may struggle. This empowers continuous improvement in future iterations.

An Accessible and Inclusive Experience - A focus on accessibility ensures that all users can navigate the journey with ease.

Case study coming soon, Figma design file is available for review upon request

A series of mobile screens showing different parts of a home page concept design for the Ripple Energy website. These sections include - A captivating hero with an image of a wind turbine as the background, a what is ripple description, a list of partner energy suppliers and their logos such as E.ON Next, Good Energy and British Gas, a carousel of the existing Ripple Projects with photos, their logos and some stats, a carousel of the benefits of becoming a member, and some positive testimonials form happy customers.
A series of mobile screens showing different parts of a home page concept design for the Ripple Energy website. These sections include - A captivating hero with an image of a wind turbine as the background, a what is ripple description, a list of partner energy suppliers and their logos such as E.ON Next, Good Energy and British Gas, a carousel of the existing Ripple Projects with photos, their logos and some stats, a carousel of the benefits of becoming a member, and some positive testimonials form happy customers.
A series of mobile screens showing different parts of a home page concept design for the Ripple Energy website. These sections include - A captivating hero with an image of a wind turbine as the background, a what is ripple description, a list of partner energy suppliers and their logos such as E.ON Next, Good Energy and British Gas, a carousel of the existing Ripple Projects with photos, their logos and some stats, a carousel of the benefits of becoming a member, and some positive testimonials form happy customers.

Strategic Redesign of Website Home Page

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Ripple Energy

Sole designer in a 3 person product team

Overview

Users form an impression of a new product or company quickly so it is important to ensure that a home page is clear and engaging, answers all the main questions about the product, and builds brand credibility. Based on research we found that the existing Ripple Energy home page was not performing well and users were dropping off.

As part of an internal initiative, I revamped the design and information architecture of the home page to create a more engaging, cohesive and intuitive user journey.

Outcome & Impact

A Compelling First Impression - The updated home page immediately communicates Ripple’s identity, functionality, target audience, and benefits, building strong brand credibility from the first visit.

Elevated Visual Cohesion - The refined visual styling adopts a softer approach, integrating branded assets and colour schemes that create a welcoming, consistent, and engaging interface.

Mobile-Optimised Experience - Users can navigate the home page effortlessly on mobile, enjoying an intuitive and fully accessible experience.

Case study coming soon, Figma design file is available for review upon request

A series of five mobile screens showing concept designs and features for the Medsbag app. From left to right: Screen 1 - Shows the initial screen with Medsbag logo, tag line “Supportive care everywhere” and button options to Create account, Sign in and change the language setting. Screen 2 - Shows an onboarding screen carousel where an image of a smiling family is displayed within a topographical pattern, below this are some details about the app, a carousel three dot indication and a next button. Screen 3 - The main app is open and the ‘Family’ page is displayed. There are a list of the children in the family including their medical conditions which are highlighted in a chip style. There is a button above the list to add another child. Below the list of children is a panel with details and an image about the backpack that Medsbag offer including a button to take the user outside the app to learn more. Screen 4 - Displays a child's details page including their name, age a profile photo and a list of their conditions, symptoms of each and a button to view the action plan for the condition. Screen 5 - Displays the action plan for a medical condition including a clear tailored step by step guide on how to provide assistance in an emergency situation.
A series of five mobile screens showing concept designs and features for the Medsbag app. From left to right: Screen 1 - Shows the initial screen with Medsbag logo, tag line “Supportive care everywhere” and button options to Create account, Sign in and change the language setting. Screen 2 - Shows an onboarding screen carousel where an image of a smiling family is displayed within a topographical pattern, below this are some details about the app, a carousel three dot indication and a next button. Screen 3 - The main app is open and the ‘Family’ page is displayed. There are a list of the children in the family including their medical conditions which are highlighted in a chip style. There is a button above the list to add another child. Below the list of children is a panel with details and an image about the backpack that Medsbag offer including a button to take the user outside the app to learn more. Screen 4 - Displays a child's details page including their name, age a profile photo and a list of their conditions, symptoms of each and a button to view the action plan for the condition. Screen 5 - Displays the action plan for a medical condition including a clear tailored step by step guide on how to provide assistance in an emergency situation.
A series of five mobile screens showing concept designs and features for the Medsbag app. From left to right: Screen 1 - Shows the initial screen with Medsbag logo, tag line “Supportive care everywhere” and button options to Create account, Sign in and change the language setting. Screen 2 - Shows an onboarding screen carousel where an image of a smiling family is displayed within a topographical pattern, below this are some details about the app, a carousel three dot indication and a next button. Screen 3 - The main app is open and the ‘Family’ page is displayed. There are a list of the children in the family including their medical conditions which are highlighted in a chip style. There is a button above the list to add another child. Below the list of children is a panel with details and an image about the backpack that Medsbag offer including a button to take the user outside the app to learn more. Screen 4 - Displays a child's details page including their name, age a profile photo and a list of their conditions, symptoms of each and a button to view the action plan for the condition. Screen 5 - Displays the action plan for a medical condition including a clear tailored step by step guide on how to provide assistance in an emergency situation.

Digitising Health: A Usability Audit and Redesign

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Medsbag

Volunteer designer

Volunteer position

Overview

As a volunteer UX Designer for Medsbag through 'We Make Change', I had the opportunity to dive into an early preview of their innovative health app that allows parents and carers to create digitised action plans for children with unique medical circumstances.

I evaluated the pre-release version and crafted a comprehensive feedback document that pinpointed opportunities for usability enhancements. I then translated my insights into vibrant concept designs, reimagining flows, refining features and reworking layouts to elevate the overall user experience.

Outcome & Impact

Comprehensive Usability Insights - Produced an in-depth audit report that identified key pain points and opportunities, forming a clear, actionable roadmap for design improvements.

Streamlined User Flows - Reimagined and optimised flows, enabling parents and carers to easily create and manage digitised action plans. These refined flows aim to reduce friction and increase clarity.

Elevated Visual Hierarchy and Layout - Crafted vibrant concept designs that improved the layout of core features, ensuring a consistent and reassuring experience for users.

Improved Usability and Accessibility - Focused on enhancing the usability of critical app functions, which helps users—potentially under stress due to urgent medical circumstances—engage more confidently with the app.

Clear up: Designing a Seamless Booking Experience for Home Junk Removal

Side Project

Sole designer

Work in progress

Overview

The current landscape of home junk removal services suffers from clunky, outdated booking procedures that often leave users juggling unclear pricing, limited scheduling options, and fragmented communication through phone calls, text and email. This project uncovers an exciting design opportunity to transform the experience - a space where the cumbersome phone calls and emails can be replaced with an intuitive, sleek, end-to-end app solution. By realigning the process around the user's needs and expectations, the goal is to create an engaging app experience that offers clarity and ease, streamlining everything from enquiry to confirmation, and ultimately making a traditionally frustrating task feel effortless.

Coming soon

  • “Anthony is a talented designer who excels at translating company needs into beautifully functional designs. He’s open-minded, actively seeks feedback, and makes collaboration effortless. His expertise with design systems and data visualisation are particularly outstanding. As a developer on his team, it’s a pleasure bringing his designs to life. I'd highly recommend Anthony to any team looking to take their product to the next level!”

    Seb

    Software Developer

  • “Anthony was a pleasure to work with. He has a great ability to take complex product requirements and transform them into clear intuitive and impactful designs. His creativity and innovative designs always elevated the product. Anthony is also a great communicator, who can clearly present design decisions to both stakeholders and developers. He is always open to discussions and receptive to feedback. I learnt a great deal from Anthony about UX design and I valued his insights, passion and user-first approach. He is friendly, passionate and great to work with. I couldn't recommend Anthony enough!”

    Lili

    Product Manager

  • “Anthony is a joy to work with. His knowledge and research into best practices led to intuitive and effective designs. His clear presentation to stakeholders and devs created a shared understanding. He tackles complex problems in a logical way, and I always enjoyed learning about his processes and reasoning. He’s very approachable and always considers feedback from any team. I would highly recommend Anthony.”

    Beth

    Product Manager

  • “Anthony is a talented designer who excels at translating company needs into beautifully functional designs. He’s open-minded, actively seeks feedback, and makes collaboration effortless. His expertise with design systems and data visualisation are particularly outstanding. As a developer on his team, it’s a pleasure bringing his designs to life. I'd highly recommend Anthony to any team looking to take their product to the next level!”

    Seb

    Software Developer

  • “Anthony was a pleasure to work with. He has a great ability to take complex product requirements and transform them into clear intuitive and impactful designs. His creativity and innovative designs always elevated the product. Anthony is also a great communicator, who can clearly present design decisions to both stakeholders and developers. I learnt a great deal from Anthony about UX design and I valued his insights, passion and user-first approach. He is friendly, passionate and great to work with.”

    Lili

    Product Manager

  • “Anthony is a joy to work with. His knowledge and research into best practices led to intuitive and effective designs. His clear presentation to stakeholders and devs created a shared understanding. He tackles complex problems in a logical way, and I always enjoyed learning about his processes and reasoning. He’s very approachable and always considers feedback from any team. I would highly recommend Anthony.”

    Beth

    Product Manager

Professional Praise

“Anthony is a talented designer who excels at translating company needs into beautifully functional designs. He’s open-minded, actively seeks feedback, and makes collaboration effortless. His expertise with design systems and data visualisation are particularly outstanding. As a developer on his team, it’s a pleasure bringing his designs to life. I'd highly recommend Anthony to any team looking to take their product to the next level!”

Seb

Software Developer

“Anthony was a pleasure to work with. He has a great ability to take complex product requirements and transform them into clear intuitive and impactful designs. His creativity and innovative designs always elevated the product. Anthony is also a great communicator, who can clearly present design decisions to both stakeholders and developers. He is always open to discussions and receptive to feedback. I learnt a great deal from Anthony about UX design and I valued his insights, passion and user-first approach. He is friendly, passionate and great to work with. I couldn't recommend Anthony enough!”

Lili

Product Manager

“Anthony is a joy to work with. His knowledge and research into best practices led to intuitive and effective designs. His clear presentation to stakeholders and devs created a shared understanding. He tackles complex problems in a logical way, and I always enjoyed learning about his processes and reasoning. He’s very approachable and always considers feedback from any team. I would highly recommend Anthony.”

Beth

Product Manager

Proudly trained and certified by the UX Design Institute

Professional Diploma in UX Design

Achieved on 3rd October 2021

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Digital Professional Diploma in UX Design awarded to Anthony Murchie
Digital Professional Diploma in UX Design awarded to Anthony Murchie
Digital Professional Diploma in UX Design awarded to Anthony Murchie
Digital Professional Diploma in UX Design awarded to Anthony Murchie

Professional Certificate in UI Design

Achieved on 13th February 2022

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Professional Certificate in Accessible Design

Achieved on 11th June 2025

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Digital Professional Certificate in Designing for Accessibility awarded to Anthony Murchie
Digital Professional Certificate in Designing for Accessibility awarded to Anthony Murchie
Digital Professional Certificate in Designing for Accessibility awarded to Anthony Murchie
Digital Professional Certificate in Designing for Accessibility awarded to Anthony Murchie

Meet Anthony

Hi there! 👋 I'm a Product Experience Designer who is passionate about creating intuitive, user-centric experiences that drive engagement and elevate digital products. Most recently, at Ripple Energy I led the design strategy for the member dashboard, website and purchase/onboarding journeys.

Throughout my career, I have had the opportunity to work on a diverse range of digital products in Energy, Health Tech and Human Capital Management. This has allowed me to develop a deep understanding of the design process and product and strategic thinking.

My design journey began with achieving the Professional Diploma in UX Design from the UX Design Institute in 2021, which solidified my design thinking foundations and taught me how to seamlessly bridge the gap between business objectives and user needs. This formative experience informs every project I undertake, grounding my creative process in strategic, and data-driven insights.

Beyond this my background includes professional experience in Software Development and Data Analysis, equipping me with a broad range of technical skills and understanding. These technical proficiencies complement my design work by enabling me to bridge technical and design/product domains effectively.